Social media platforms are virtual spaces where people interact, share content, and connect with other users.
Most well-known social media platforms
There are many platforms, and new ones appear regularly. Here are the most well-known:
- Facebook: Connects billions of people around the world.
- Instagram: Specializes in photo and video sharing.
- Snapchat: Very popular among teenagers with its ephemeral messages and geolocation option.
- TikTok: A global phenomenon where teenagers express their creativity through viral videos or short clips on various topics.
- YouTube: The kingdom of video content.
- WhatsApp et Messenger: Facilitate instant conversations.
Profile creation and data usage
To access these platforms, users must create profiles by providing personal information. They can then post content such as messages, photos, or videos. Platforms use personal data (age, location, gender, consumption habits, etc.) to personalize user experiences by offering relevant content and suggesting new contacts based on their activities and interests.
Algorithms and targeted advertising
Recommendation algorithms play a key role in the functioning of social media. They analyze user behavior, past interactions, and other data to predict what might interest them. These algorithms can influence what users see in their feeds. To generate revenue, social media platforms use targeted advertising since registration on these platforms is free. Advertisers can specifically target users based on their demographic data, interests, and online behavior.
Privacy and security
The minimum age to join these social media platforms is 13. This restriction aims to protect young people from inappropriate content and to comply with data privacy laws. However, it is easy for young people to bypass these restrictions and create a new account. This ease of account creation makes privacy settings very important. They act as virtual shields to protect users’ identity and privacy, offering valuable control over how personal data is shared and used.
Privacy settings on social media
Social media platforms are full of various settings, each offering an extra layer of protection. Among the most essential are those that control the visibility of posts, deciding who can access the content shared by the user. Profile information privacy settings are also crucial, restricting access to critical details such as the user’s email address or geolocation. Preferred settings often depend on individual needs and comfort levels with online sharing. For some, restricting profile access to close friends is sufficient, while others may opt for maximum privacy by strictly limiting their visibility. However, tight control over settings can help avoid regrettable situations such as encounters with malicious individuals or fraudsters.
Responsibility and parental support
Understanding and effectively using privacy settings is the responsibility of a new user. For minors, parental support can be essential in establishing the appropriate level of control. This will allow them to enjoy the benefits of connectivity while protecting their online privacy.
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Resources for parents
Tel-jeunes Parents is there for you! To listen, to reflect on your situation, or to make known the services and resources available for your teen.